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Audi under fire over ‘provocative’ car advert featuring young girl eating banana. The Audi RS 4 is a family car with more than thirty driver assistance systems including an emergency break [sic] system. Little girl eats banana in front of Audi. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Here's why, The Rockefeller Foundation -- founded on oil money -- is dropping fossil fuels, Disney workers used to make magic, now they struggle to make ends meet, See Walmart's self-driving delivery trucks in action, These restaurant owners don't know how long they can hang on, This vegan restaurant is actually opening locations during the pandemic, Fox News' Geraldo Rivera spars over election fraud claims: 'Stop this! Quiz of the Year, part one: Can you even remember January? The recent ad for Audi RS 4 Avant which was shared on the car manufacturer's official Twitter handle featured a girl child dressed in a smart jacket and dress while eating a banana as she leaned on the car's bonnet. German car maker apologises for ‘insensitive image’ and admits it was a ‘mistake’ However, it has caused a strong backlash. The BBC is not responsible for the content of external sites. Now, some may not vote, Amazon was selling shoes using the N-word until a UK lawmaker complained, Volkswagen made a racist ad. erman car manufacturer Audi has dropped a controversial advert showing a little girl eating a banana in front of one of its vehicles after the image was met with a backlash on social media. That's why we showcased it with various family members for the campaign," it. Kiro Evans; Aug 4 2020, 15:19 ET; Updated: Aug 4 2020, 15:34 ET; GERMAN carmakers Audi have dropped an advert featuring a little girl leaning on a car while eating a banana after it was slammed by critics. In 2017, a commercial equating women to used cars angered consumers in China and forced an apology from Audi. Audi, with the help of Swedish agency Åkestam Holst, launched a microsite with the map showing where the most Instagram photos were taken in Sweden. The firm says it is now investigating how the ad came to be published. Read about our approach to external linking. You can't even see them out of the car," one person, "This is just tasteless. Shiri@home tweeted: "Little girl with phallic symbol in her hand. That was a mistake! "Nice, that you show how children can easily be killed by your cars. For group advertising, the addresses of all Audi partners are typeset in Audi Type Wide Normal, minimum font size 8.5 pt. Following a row regarding sexism, German car-maker Audi has apologized for an ad that was accused of being offensive toward women. Audi has apologised for an advertisement showing a young girl eating a banana in front of a premium car, saying it was “insensitive” and promising not to use the image in future. The advert featured a little girl in sunglasses, denim jacket, and print dress holding a partially peeled banana while leaning against the grille of a red Audi sports car. That’s why we showcased it with various family members for the campaign. Factset: FactSet Research Systems Inc.2018. The carmaker responded to the furor on Monday, apologizing for the "insensitive" image. The ad from the German carmaker carried the #AudiRS4 pic.twitter.com/14XaKhlRVL Audi Apologizes for Ad’s ‘Insensitive Image’ and Says It Will Investigate How It Happened . Watch the commercial, share it with friends, then discover more great Audi TV commercials on iSpot.tv German carmaker Audi has apologised for an ad showing a little girl eating a banana in front of a high-performance car, which drew a torrent of criticism on Twitter. Internet users thought the ad had “phallic” and “provocative connotations.” Audi has retracted an advert that showed a young girl leaning against the grille of an RS4 while eating a banana following a torrent of complaints. Biden's economic plan is bold. All times are ET. German carmaker Audi has actually apologised for an ad revealing a little girl consuming a banana in front of a high-performance vehicle, which drew a gush of criticism on Twitter. -. ", We hear you and let’s get this straight: We care for children. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. .css-14iz86j-BoldText{font-weight:bold;}German carmaker Audi has apologised for an advert showing a little girl eating a banana in front of a high-performance car, after it drew a torrent of criticism on social media. The advert, which only aired in China and was later withdrawn, was produced by the used car division of Volkswagen's joint venture in the country. Jasyson. Audi has yanked an ad showing a little girl eating a banana in front one of its cars — following backlash that the image was sexually suggestive. But sure this is all just accidental...", However, Mark Kreuzer, an engineer and blogger, tweeted: "Hmm, well for me the message is: Audi RS4 = family car. .css-1xgx53b-Link{font-family:ReithSans,Helvetica,Arial,freesans,sans-serif;font-weight:700;-webkit-text-decoration:none;text-decoration:none;color:#FFFFFF;}.css-1xgx53b-Link:hover,.css-1xgx53b-Link:focus{-webkit-text-decoration:underline;text-decoration:underline;}Read about our approach to external linking. Swiss count cost of surge in Covid deaths. The German carmaker posted the advert for the Audi RS4, which was captioned "Lets your heart beat faster — in every aspect," on Twitter on Sunday. That ad seems to have drawn the ire of a large portion of the public, causing Audi to not only pull the ad but make a public apology. Jane Bradford tweeted under the Audi apology: "So, let your heart beat faster in every aspect? Clear, super...", And DjBeeTee tweeted: "Let's add it up: Red=eroticism, sports car=substitute for potency, animal print mini-skirt=sex appeal, banana=phallic symbol. Just as your own daughter makes your heart beat faster, so does the RS4. © 2020 BBC. 'Banshee, shrew': An angry song wants women to be seen, .css-q4by3k-IconContainer{display:none;height:1em;width:1em;vertical-align:-0.125em;margin-right:0.25em;}playHundred-year-old whisky bottles found in house walls. Its ad showed a dark-skinned man being manoeuvred around by a pair of white women's hands, before being flicked away from a yellow VW Golf to a jaunty soundtrack. Critics say it was evocative of accidents involving children. German carmaker Audi has apologised for an advert showing a little girl eating a banana in front of a high-performance car, after it drew a torrent of criticism on social media. Video, Hundred-year-old whisky bottles found in house walls, US cyber-attack: US energy department confirms it was hit by Sunburst hack, Tyler Perry, billionaire, opens up about mid-life crisis, Cyberpunk 2077: Sony pulls game from PlayStation store, Covid: US Vice-President Mike Pence receives vaccine live on TV, The Stand: Anger over actor cast in deaf role for Stephen King TV series, Trump trade chief wants WTO leadership race reopened, Japan: Snow traps 1,000 drivers in frozen traffic jam, Italian 'Casanova' online gang broken up in Turin, Nigeria school attack: Hundreds of boys return home after kidnap ordeal, Covid: Boris Johnson 'hoping to avoid' national lockdown. It was tagged with the slogan “ Lets your heart beat faster – in every aspect.” Lets your heart beat faster – in every aspect. Audi has pulled the pin on an ad featuring a young girl eating a banana in front of one of its premium cars, after it was slammed on social media. Here's why no one got fired. DailyMail report: The advert showed a young girl wearing a leopard-print dress, denim jacket and sunglasses as she holds a banana near her mouth. By Nina Avramova, Josefine Ohema and Amy Woodyatt, Tucker Carlson claims vaccine campaign 'feels false, because it is', How the vaccine gets from the lab to your arm, McDonald's is putting cameras in dumpsters. "Was this photo taken 3 nano seconds before the impact? And both are of course cool. The full ad for the Audi RS 4 on the firm's website shows it being marketed as a family car - and that was apparently the context for the controversial Twitter ad featuring the little girl eating a banana. That was the caption for an advertisement posted on Twitter Sunday by Audi for its Audi RS4. If several dealers are placing an advertisement, the name of each dealer is typeset in Audi Type Wide Normal and placed in front of the address in the address block. "We hoped we could convey these messages, showing that even for the weakest traffic participants it is possible to relaxingly lean on the RS technology. All rights reserved. Disclaimer. The German car manufacturer shared a photo of a girl leaning against the car grille eating a banana. (CNN Business) Audi has apologized for an advert showing a young girl eating a banana in front of a premium car, admitting it was "insensitive" and promising not to use the image in future. Audi launched a first-of-its-kind competition, called #CatchtheUnseen, where people were challenged to take the instagram photos further than anyone else. August 4, 2020. German car company Audi has apologised for an ad depicting a young girl eating a banana in front of a car after it was criticised on social media. The agency is responsible for managing nuclear weapons, but said their security was not affected. Public apology or white gets Covid jab live on TV, Snowstorm traps 1,000 drivers in traffic. 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